Digital Strategy - Travis Media

Freelancing Tips

How To Safely Update WordPress Plugins When There's No Staging Site

Travis Rodgers on Jul 20, 2020

A client asks you to update all their plugins, but there's no staging site to work to assure nothing breaks. How do you properly update their plugins in a safe manner? Years ago I did some contract for an agency out of Colorado. One of their managers asked me one ... Continue Reading

Digital Strategy

How To Add Ads.txt To a Ghost Blog, Self-Hosted

Travis Rodgers on Jan 03, 2020

If you are looking to add an ads.txt to a Ghost Blog on platforms such as Digital Ocean, there are few minor adjustments you must make. I'll show you how to do it in this tutorial. What is an Ads.txt file? According to the docs, its an initiative ... Continue Reading

Digital Strategy

How to Find a GoDaddy Nameserver IP Address For Any Host

Travis Rodgers on Jan 02, 2020

When setting custom Nameservers for GoDaddy domains, an IP Address is required for each. In this article, I'll show you how to easily locate that IP Address. I recently moved my blog to Digital Ocean. My domain is with GoDaddy and when changing the Nameservers over to the three required ... Continue Reading

Digital Strategy

Make Steady Money By Hosting Websites For Clients

Travis Rodgers on Dec 02, 2019

Hosting websites for clients is easy. You just need a process. In addition, it provides a steady stream of income to an often feast or famine freelance cycle. In this video, I’ll walk you through my exact setup and what tools and processes you need to provide a ... Continue Reading

Digital Strategy

Where Do I Store An API Key in WordPress?

Travis Rodgers on Aug 14, 2019

Where can I safely store an API Key in WordPress and not expose it to the public or in the code? In this post, I’ll show you two ways. Two ways to store an API key in WordPress: 1. In wp-config.php Define the API key in the ... Continue Reading

Digital Strategy

Genesis Sample Theme with Sass & Gulp - A Nice Starter

Travis Rodgers on Jun 22, 2019

When people ask me about a good Genesis starter theme, I now answer exclusively with “the Genesis Sample theme…..with an added Sass & Gulp workflow.” I’ll share it with you in this post. I’ve been back and forth on Genesis starter themes ... Continue Reading

Digital Strategy

Ultimate Maps: An Open Source, Free Alternative to Google Maps

Travis Rodgers on Mar 26, 2019

In June of 2018, Google Maps became a “pay-as-you-go” platform. Depending on your purpose and usage, this may not be a beneficial investment for your business. In this post, I’ll show you a solid, free alternative to Google Maps. I see it at least weekly as ... Continue Reading

Digital Strategy

Paypal Button Variables: How to Send and Receive Data

Travis Rodgers on Feb 27, 2019

Creating a Paypal button is pretty standard, but what if you want to send and receive Paypal button variables with it? Here are a few simple examples of how to do so using Paypal’s Payment Data Transfer feature. I recently worked on a project where we needed to ... Continue Reading

Digital Strategy

Udemy Revenue Share: How Instructors Can Make the Most Profit From Each Sale

Travis Rodgers on Feb 11, 2019

Being an instructor on Udemy has its advantages as well as disadvantages in regard to Udemy Revenue Share. With most sales, you make at most 50% profit from it, often less. But there is one tactic you can put into practice to drastically increase that profit in your favor. If ... Continue Reading

Digital Strategy

How to Run the Lighthouse Chrome Extension in Incognito Window

Travis Rodgers on Feb 02, 2019

To be sure you’re getting accurate results when using the Lighthouse Chrome extension to audit your webpage, you’ll need to run it in Incognito Mode. Why? Because the results are (often extremely) skewed by the other “active” extension used in the browser. In this ... Continue Reading