Privacy Policy

Last Updated: 9/7/2025

This Privacy Policy explains how Travis Media (“we,” “us,” or “our”) collects, uses, and protects information when you visit our website.

Information We Collect

We use PostHog analytics in cookieless mode to understand how visitors interact with our website. This privacy-first approach includes:

  • Page views and navigation patterns — which pages you visit and how you move through our site
  • Technical information — browser type, device information, and operating system
  • Approximate location — country or city level, inferred from your IP address (anonymized and hashed with a daily salt)
  • Performance data — page load times and basic user experience metrics
  • Custom events — interactions with specific features or content (e.g., clicks on a button or form submissions)

Information We Don’t Collect

  • No cookies or persistent storage — no tracking data is stored in your browser
  • No session recordings — we don’t capture your screen or mouse activity
  • No personal identification — we don’t collect names, emails, or other identifiers
  • No cross-session or cross-device tracking — each visit is treated independently
  • No behavioral profiling — we don’t build user profiles or track behavior over time

How We Use This Information

We use aggregate analytics data to:

  • Improve website performance and user experience
  • Understand which content is most valuable to our readers
  • Optimize site navigation and functionality
  • Make data-driven decisions about content creation

Data Storage and Security

  • Analytics data is processed by PostHog and stored securely in their infrastructure
  • We implement appropriate technical and organizational measures to protect data
  • We do not sell, rent, or share analytics data with third parties for marketing purposes

Cookies and Tracking

We operate in cookieless mode, which means:

  • No analytics cookies or local storage are placed on your device
  • Each visit is counted independently using privacy-preserving methods (daily salted hash of IP and browser details)
  • No consent banner is required for analytics tracking under current privacy regulations

The only cookies that may be present are essential ones strictly necessary for basic website functionality (if any).

Data Retention

On the free PostHog Cloud plan, analytics data is retained for 30 days. After this period, it is automatically deleted.
This data is stored in aggregate form and cannot be linked back to any individual visitor.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your data:

  • Access — Request information about data we’ve collected
  • Deletion — Request removal of data related to your visits
  • Correction — Request correction of inaccurate data

Because we use anonymous cookieless analytics that do not identify individual visitors, there is no opt-out mechanism — your visits are anonymous by design.

Third-Party Services

We use PostHog for analytics. PostHog’s privacy practices are governed by their own policies, which you can review at PostHog Privacy Policy. You can also learn more about PostHog’s cookieless analytics.

Changes to This Policy

We may update this Privacy Policy periodically. We will notify users of significant changes by posting the updated policy on this page with a new “Last Updated” date.

Contact Information

If you have questions about this Privacy Policy or our data practices, please contact us:

We process analytics data based on our legitimate interests in:

  • Operating and improving our website
  • Understanding our audience
  • Providing better content and user experience

This processing is necessary for the proper functioning of our website and does not override your fundamental privacy rights.